CLIENT: Atlantic Records
DIRECTOR: Ethan Lader
MUSIC ARTIST: Cee Lo Green, Lauriana Mae
PRODUCER: Roger Ubina
DP: Don Davis
COLORIST: Adolfo Martinelli
VIDEO COMMISSIONER: David Saslow
Director Ethan Lader wanted to explore the underlying darkness of this touching song using a graphic and surreal approach.
Cee Lo and Lauriana each have their own voyage – walking separately through the city as their presence manipulates, bends, twists, and turns their surroundings – like a digital earthquake.
Both artists were shot entirely on green-screen (purple, actually) and composited against custom hi-res photos of downtown Los Angeles.
Super77 created the surreal dimensional environment – like digital matte-paintings – by combining various atmospheric techniques with digital distortions.
© 2013 Atlantic Recording Corporation